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What Is Google Analytics? — Wiki
Google Analytics is a free web analytics service offered by Google to tracks and reports on site traffic with data analysis of various helpful metrics.. Google Analytics can be used to track where visitors come from, what pages they visit, how long they stay on the site, and what actions they take while they are there.
What Is Website Bounce Rate? — Wiki
The bounce rate of a website is calculated by dividing the number of single-page sessions by the total number of sessions on the site.. The percentage of site visits that are single-page sessions, with the visitor leaving without viewing a second page, is known as the bounce rate.
What Is Website Benchmark? — Wiki
A website benchmark is a comparison of your website to your company's goals and key performance indicators (KPIs).. Website benchmarking informs you of your website's position in relation to competitors in the same industry.