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A 'Dimension' in Google Analytics is an attribute or characteristic of an object that can be given different values.. Dimensions are represented by names such as ‘User Type’, ‘Device Category’, and ‘Browser’

Vanity metrics are productivity numbers that appear impressive at first sight but do not correspond to actual business growth.. What is vanity metrics? Getthit

In strategic and marketing planning, competitive analysis is an examination of both the weaknesses and strengths of present and future rivals.. A competitive study investigated your rivals and how your company performs.

A website benchmark is a comparison of your website to your company's goals and key performance indicators (KPIs).. Website Benchmark

A web analysis identifies a website's performance and recommends changes to your site to drive more targeted traffic, leads and revenue.. The technique of studying and evaluating website visitors' activity is referred as web analytics.