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What Is Click-Through Rate? — Wiki
The click-through rate (CTR) is a percentage metric that determines how many user clicks on your ad and proceeded to a website or business website.. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown
What Is Conversion Rate? — Wiki
The conversion rate is the percentage of people that perform an action that results in your company's acquisition goals out of all traffic.. The conversion rate is the percentage of visitors who complete your intended activity on the website