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Referral traffic refers to visitors to your site who arrive via direct links on other websites rather than directly or through searches.. Referral Website Traffic

The bounce rate of a website is calculated by dividing the number of single-page sessions by the total number of sessions on the site.. What is website bounce rate? Getthit

A returning visitor is someone who has visited your website before. They may have come to your site through a search engine, an ad, or a link from another website.. The Returning Visitors Metric tracks what happens when someone returns to your website multiple times.

In strategic and marketing planning, competitive analysis is an examination of both the weaknesses and strengths of present and future rivals.. Competitive Analyses

A website benchmark is a comparison of your website to your company's goals and key performance indicators (KPIs).. Website Benchmarking informs you how your website compares to other websites.

Website Engagement Metrics implies · Page Views · Average Time on Page · Pages per Session · Bounce Rate · Traffic Sources · Average Session Duration. Website metrics is a general term that refers to the methods of measuring various attributes of a website.