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Organic traffic is the term used to describe visits to a site that are generated by search engine organic results, rather than paid advertising.
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Organic traffic, on the other hand, is visitors coming to your site through clicking a link from another website, or coming from the results page of a search engine.
Organic traffic is different from other
When you see organic search engine traffic in Google Analytics, this is traffic coming to your website via unpaid search results in search engines such as Google, Yahoo, or Bing.
When a user clicks any organic results and visits the site, that is recorded in analytics tools as organic search traffic.
Another way of seeing how many organic visits you are getting from Google, and by what keywords, is by using the Google Search Console.
You are ranking well for certain search terms, which is driving more traffic to your site.
You can get more organic website traffic by ranking the content of your website in the Search Engine Results Page (SERPs) using Search Engine Optimization (SEO).
Organic traffic typically comes when people are searching for certain keywords, so it is important that you optimize your sites SEO and ensure that your site ranks high in results pages in order to receive more visitors daily.
Organic web traffic can be a great way to drive more
Typically, most website owners use Google Analytics to view overall traffic to a website, the average time visitors spend on a website, number of pages visited, source of traffic (direct, organic, referral, paid), as well as keywords which drive organic traffic.
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Organic traffic gives you the competitive edge and builds the digital "flywheel" in Google: the best, optimized content leads to higher search visibility, higher number of clicks increases the site authority, site authority gives the best possible chances for ranking the content.